Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimisation (link to SEO page)

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook & Twitter. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimisation (link to SEO page) and pay per click advertising (link to PPC page), but has the potential to be much more profitable!

Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of pound value to that lead so you can determine how much advertising to spend in order to get it.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Brainstorm the core ones with a diverse group

“spy” on your competitions’ using tools

use other tools to expand the core list

Group keywords by the conversation type (what is the potential customer looking for?)
If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to
someone already in your area looking to sell their house.

Build landing pages on your site for each conversation type.
You’d want the two different potential customers above to go to two different pages within your site, because you want to
highlight the different value propositions you’re bringing to the table…to solve their particular problem.

Set up your own blog

Set up your adwords campaign using the keywords, groupings and landing pages

Monitor and test…EVERY DAY

Split test ads every day
Adjust bids every day
Get rid of non-performing keywords every day

As soon as a great “money term” is found, start the search engine optimisation(link)process for that term
Market 2-3 articles per week (or even more)
Make blog postings on your blog and others’

Answer posts on forums and yahoo answers

Move great “money terms” to Yahoo and MSN pay per click advertising engines

Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check our services(link) to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!