Some days ago Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010. The first result in Google gets as many visitors as position 2-4 combined. “In order to find out the value [...]
(18th April, 2010)
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet. Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become [...]
(6th August, 2009)
Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your [...]