A successful business has its foundation on building relationships. Your customers need to trust you before deciding to buy your product/service.
Social Media is all about building that trust. You can’t just use it blast sales messages across different platforms.
• You need to develop relationships with your customers
• You need to listen to your customers
• You need to respond to comments on blogs, Twitter, Facebook etc..
• You need to respond to criticism
• You need to build loyalty amongst existing customers
If you want Social Media to work for your company, you need to think beyond campaigns, you need to think about the long-term benefits.
There are a number of strategies we at Wiredflow can implement with you to get you on the road of listening and engaging with your customers. Get it contact with us today
Automating your tweets or wall posts is saying to people I am tweeting/commenting and speaking to you, but I’m not listening back. Imagine if you automate a tweet to go out at 10am every day. What happens when someone responds to that tweet, how are you to engage with them? Relationships are only built when the conversation goes back and forth. People assume that because you sent out a tweet/comment you are there, so be there!
Who knows your business best? Is it you or some so-called “Social Media Expert”. Think about it, how much knowledge do you have about your market and how much do they have. No-one can authentically build relationships for you, it’s something you have to do.
Would you send a friend to your mum’s birthday party? Of course not.
The same goes for Social Media.
But its relationship building that you need to do, to make your business successful. You need to actively participate in conversations with your clients- so that you’re able to bridge the trust gap that exists. No outside agency can do this for you.
Get in touch with us today, to see how we can help you
