This company is a manufacturer of commodity we use every day. They have a large factory in China and sell their products across the world. They are UK based and up until 6 months ago their profile across the Internet was positive- no bad reviews or any negative listings.
Then suddenly around 6 months ago, they were doing a search on their company name (as many people do) and a site popped up on the first page of Google that was a blog slating their business. As with most of these negative sites that we see, the blog owner did not leave his name or contact details, so my client was unsure of who was behind this.
Over the next few weeks, two more negative listings showed up on the first page of Google. One was a video on Vimeo and the other was a review site. It was at this point, that the client got in touch with us at Wiredflow.
The client wanted all 3 listings off the first page as soon as possible and to find out who was behind all of this.He was having for the first time to explain to customers and potential customers, that what was written on the Internet was not true. The number if enquiries he received had dramatically dropped and it was causing him a huge amount of stress.
It was very important for the client to find out who was behind this ‘negative campaign’ so we investigated. As with most of these cases, the perpetrator always leaves some trail behind. We were able to find out through the registering of one of the domains that the person behind this was an ex-employee who had left the company a few months back.
The first action we took, was to set up a monitoring campaign on the name of the company and a few other chosen keywords. It is like Google Alerts, but monitors the whole Internet continuously; it then sends an email alert telling us which Internet property has mentioned the keyword we are monitoring.
This put the client’s mind at ease.We then looked at the client’s current Internet properties that were under their control on the first page. We immediately set out to expand each of these properties and optimised each page fully and started a link building campaign for each of these properties.
At the same time, we created some mini niche sites with their name in the domain and added unique content on each of these sites. We also created a number of Social Media profiles on sites that we know through our extensive experience rank very well. We of course fully optimised each site and created links back to all of our sites.
Celebrities are no strangers getting themselves into hot water. Due to the intense focus on their lives, they receive a huge amount of front-page headlines. Look at the search results for Take That’s Mark Owen and the comedian Jason Manford. Both have results in the top ten of some less than flattering stories about their personal life.
Celebrity X has come to us and because their reputation is vital to their business, they need to make sure that there are no bad stories circulating on the first page of Google about them.
Being a well-known celebrity and having an ‘enjoyable’ life does have its drawbacks. Unfortunately for this celeb, when typing their name into the search engine, two stories that are not favourable to them appear in the top ten results. These stories could not only ruin their reputation, it could also potentially cause them to lose some large advertising contracts for certain products.
As some brands do not want to be associated with celebrities that have certain stories circulating about them. It was in 2010 that Tiger Woods lost a whole host of huge contracts with the likes of Gillette. So it’s vitally important for celebrities to maintain a clean-cut image.
With a celebrity there are always going to be a huge number of sites that mention the celebrity. There are over 65 million sites for Lindsay Lohan. So for us to push down the negative listings off the first page would take a lot of work, something that we are not afraid of!
Running a restaurant, you are never going to please every single customer. When searching for a new restaurant and you type the name of the restaurant into Google, the last thing you want to see is a results page full of negative reviews.
It is so easy nowadays for a diner to write a bad review about a restaurant or post a blog with a negative story about a restaurant. In 2009 the famous restaurant and recognised as one of the best in the world “The Fat Duck” run by chef Heston Blumenthal had an incident where over 400 people became ill. There was a lot of press about this at the time. Today over two years later if you Google “The Fat Duck” two stories about this appear in the top ten search results. (they need some Reputation Management!)tremely happy.
Restaurant X has come to us, due to the first page of Google containing a number of bad reviews about their restaurant. Clearly this is putting people off booking the restaurant and is having an adverse affect on their business, with revenues down compared to the same time last year.
It is not the case of creating Fake Reviews and hoping that these push the negative reviews of the first page, that is NOT the way to go.
It is all about creating positive and fresh content about the restaurant. Social Media profiles and mini niche sites are created. The restaurant is encouraged to ask diners before they leave for feedback and that feedback is used to create real life positive reviews on sites that we create and are able to manage.
